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Dlaczego warto prowadzić bloga firmowego?

W Polskich firmach, blogi pojawiły się stosunkowo niedawno. Do dzisiaj wielu specjalistów od marketingu nie zdaje sobie do końca sprawy z korzyści, które firma odnosi podczas tego typu komunikacji z klientem. Dlatego dzisiaj chciałbym napisać kilka słów na ten temat.

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Kiedy zajrzałem do Wikipedii aby sprawdzić co ta skarbnica wiedzy ma do powiedzenia na temat blogów, znalazłem tam kilka wytycznych, które charakteryzują bloga. Jak słusznie zauważył autor artykułu- blog jest rodzajem strony internetowej. Pisze on także, że blog powinien zawierać „odrębne, samodzielne, uporządkowane chronologicznie wpisy, których twórcą jest właściciel bloga”.

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Wybór dobrej nazwy – trudniejsze niż się zdaje

Przedsiębiorczość w samej swojej definicji oznacza proces kreacji i innowacji. Jednak gdy jest uprawiana masowo przez miliardy ludzi, zasób nowych i niecodziennych pomysłów zdaje się wyczerpalny.  Na żadnym przykładzie nie da rady zaobserwować to dokładniej od próby nazwania swojej firmy.

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18
mar
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Ukryta kamera, greenscreen, retuszer i nieświadomi niczego ludzie. Co z tego wyniknie?

Oto niespodzianka, którą przygotowała firma Coca Cola dla osób siorbających napoje w kinie. Ten seans pozostanie w pamięci oglądających na bardzo długi czas. Czytaj dalej »

17
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podatki

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Podatki pośrednie są na nakładane na wydatki na dobra i usługi. Stanowią one rolę stymulacyjną, czyli są postrzegane, jako instrument oddziaływania na decyzje podmiotów gospodarczych. Podmiotami podatków pośrednich są wszystkie instytucje uczestniczące w obrocie towarowym. Poniżej prezentujemy charakterystykę trzech najpopularniejszych podatków pośrednich.

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Dlaczego warto zainwestować w opisy produktowe?

Prowadzisz sklep internetowy, a sprzedaż wciąż jest niezadowalająca? Wydajesz sporo na optymalizację strony pod kątem SEO, ale ruch w jej obrębie się nie zwiększa? Problemem może być fakt, że produkty, które oferujesz w sklepie nie są odpowiednio zareklamowane.

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25
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Często słyszymy – wyróżnij się albo zgiń. Oczywiście w wielu przypadkach ta zasada sprawdza się doskonale, jest wręcz esencją. Z drugiej jednak strony zbędne bajery w niektórych przypadkach skutecznie zablokują nam drogę do pozyskania wymarzonej posady. Jak zatem w tym wszystkim znaleźć złoty środek?

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11
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Utrata danych to jedna z sytuacji, przed którą każdy z nas chciałby się uchronić. Tak jak wspominaliśmy w poprzednich wpisach, niestety żadna z form przechowywania danych nie daje nam stuprocentowej gwarancji, że ta przykra sytuacja nie spotka również nas. Mamy jednak sporo możliwości by sprawić, żeby ryzyko utraty newralgicznych plików było jak najniższe.

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